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Jessica VandenHouten

Jessica VandenHouten is the Director of Brand and Marketing Strategy at Jewelers Mutual, where she leads integrated campaigns that enhance brand identity and foster meaningful customer connections. With over 20 years of experience, she brings a strong background in writing and storytelling, using a narrative-driven approach to engage audiences. Her work is featured across Jewelers Mutual’s platforms, including The Jewelry Box, Clarity Blog, and the company’s Newsroom. Additionally, Jessica has contributed to industry publications such as JCK and National Jeweler.

Posts By Jessica Vandenhouten
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Read: 3 min
5 tips to help prepare your jewelry business for wildfires
Updated for the 2026 wildfire season, these five tips help jewelry businesses protect their people, records and inventory before disaster strikes.
Read: 1 min
Jewelers Mutual's Bench Education investment featured in Rapaport magazine
Jewelers Mutual's featured in Rapaport magazine discussing how the industry is facing a critical talent gap when it comes to bench jewelers.
Read: 1 min
Entrupy joins Jewelers Mutual® Group to bring AI-powered authentication to pawnbrokers
Jewelers Mutual Group and JM Insurance Agency Partners team up with Entrupy to bring AI-powered luxury goods authentication to U.S. pawn businesses.
Read: 1 min
Scott Murphy shares Forbes perspective on AI and human connection in insurance
Jewelers Mutual Group CEO Scott Murphy writes in Forbes about how insurance leaders can adopt AI while keeping human connection at the center of customer service.
Read: 1 min
Jewelers Mutual® talks jewelry protection with The Plumb Club
Jewelers Mutual research and President Mike Alexander are featured in a new Plumb Club article on why jewelry protection matters to customers.
Read: 2 min
Travel Study: Jewelry losses 2.5x more likely when worn during travel
Jewelers Mutual's 2026 Travel Study finds 61% of jewelry lost while traveling was worn, not packed. Get travel prep tips and protect your pieces.