A new article from The Plumb Club explores how jewelry retailers can help educate customers about the importance of protecting their jewelry purchases, drawing on Jewelers Mutual research and industry perspective throughout.
The article highlights the prevalence of jewelry loss, citing Jewelers Mutual data showing that more than half of jewelry owners have lost a piece at some point. A recent study also found that 61% of travel-related jewelry losses occur while jewelry is being worn, with nearly one-third happening in or around water, including beaches and pools.
Jewelers Mutual President Mike Alexander is featured in the article, emphasizing the importance of customer awareness and education: "Jewelry often represents some of life's most meaningful milestones, making awareness around protection an important part of the ownership journey."
The article also underscores the value of dedicated jewelry insurance, noting that standard homeowners and renters policies often provide limited coverage for jewelry. In addition, it explores how services such as professional cleanings and inspections can help retailers strengthen customer relationships while promoting long-term care and protection.
