One minute you're taking inventory, the next... Glass shatters. Doors slam. Tires squeal. Then — silence.
Even your worst nightmare of a jewelry store robbery may last less time than you expect. Today, many criminals rely on speed and intimidation, attacking businesses and fleeing in under a minute.
Preparation is the only way to reduce the risk of a traumatic event like this, and it's the best way to get through it safely if one occurs.
Follow this guidance to help prevent robbery and protect yourself, your staff and your customers.
Robbery prevention tips
Talking about what to do "before a robbery" doesn't mean one is inevitable. In fact, strong security practices and well-trained staff often discourage criminals from targeting a store in the first place.
You may be able to stop a potential crime by recognizing suspicious behavior or someone casing your business, but layered security and consistent procedures are your strongest deterrents.
Here's how to strengthen your defenses:
- Control store entry with a door buzzer or screening process
- Install laminated exterior windows and showcases designed to withstand repeated blows
- Distribute high-value merchandise across multiple cases
- Install fixed or retractable bollards in front of entrances and display windows to help prevent vehicle-ramming or smash-and-grab attacks using cars or trucks
- Optimize electronic security with interior and exterior surveillance cameras
- Use security signage and materials to signal that your store takes safety seriously
- Maintain a log of suspicious activity and share it with local law enforcement, neighboring jewelers and the Jewelers' Security Alliance
- Hire a security guard, when appropriate, to serve as a visible deterrent
Security equipment is most effective when paired with trained, alert associates who consistently follow procedures and recognize suspicious activities.
Do's and don'ts during a jewelry store robbery
If you believe suspicious behavior is escalating toward a robbery, alert your staff using a pre-established code word or phrase. This should quietly initiate your internal safety plan without escalating the situation.
In some cases, one associate may be able to exit discreetly and call the police. However, many robberies — especially smash-and-grab incidents — happen with little or no warning.
When a robbery occurs, your top priority is personal safety.
Everyone reacts differently to sudden danger, but it is critical that you and your staff are trained to not resist.
Resistance is the most dangerous mistake you can make. It can turn a property crime into a life-threatening situation.
What not to do:
- Do not resist, confront or challenge the robbers
- Do not stare, make sudden movements or behave in a way that could escalate the situation
- Do not call police or activate alarms during the incident if it could increase risk
- Do not pursue the robbers after they leave
Merchandise can be replaced. Lives cannot.
Guidance through the aftermath
After facing a robbery, especially one involving weapons or violence, it's normal to feel shaken and disoriented. Having a clear plan helps ensure critical steps aren't missed.
If it's safe to do so:
- Lock the doors and keep everyone inside until police arrive
- Call 911, even if an alarm was triggered
- Do not touch anything, as the robbers may have left fingerprints, blood or other evidence
- Assist anyone who was injured and request medical help if needed
- Cooperate fully with law enforcement, both immediately and during follow-up investigations
- Notify your insurance agent or insurance company to report any loss or damage
- Avoid discussing the incident with anyone other than police and your insurance provider
Even when preparation is strong, returning to normal operations after a robbery often takes longer than expected. Jewelers Mutual supports its customers and the jewelry industry during these moments through complimentary Relieve counseling services, helping owners and staff process the emotional impact and begin the recovery process.
Protect your jewelry business with Jewelers Mutual
Building a resilient business means being prepared for the unexpected. Jewelers Mutual provides customizable jewelry business insurance designed to meet the needs of every shop, whether you run a small boutique or a large-scale store. Policies can be tailored to ensure your inventory, your building and your livelihood are protected against the threat of robbery. Visit our website today to learn more about how we can help you protect your hard work and legacy.
This content is for educational purposes only and does not constitute financial, tax or professional advice.
